Shulb! Shulb! Nightmare of Shulb! Shulb the loveless! Mental Shulb! Shulb the heavy judger of men!
Shulb the incomprehensible prison! Shulb the crossbone soulless jailhouse and Congress of sorrows! Shulb whose buildings are judgment! Shulb the vast stone of war! Shulb the stunned governments!"
On July 8, 2014, at 6:28 PM, Shulb was revealed to be the diabolical mastermind behind the infamous Gematsu Leak, as revealed on this thread.
Not much is known about Shulb during the pre-SSB4 era, some say he was a government experiment gone horribly wrong, others say that he's an escaped SCP. What little is known about Shulb is that it somehow obtained knowledge of the newcomers for Super Smash Bros 4. Shulb then secretly sent this information to Sal Romano via e-mail under the alias of an anonymous tipster, stating that Villager, Mega Man, Wii Fit Trainer, Little Mac, Pac-Man, Mii, Palutena, A Pokemon from X and Y, Shulk, Chrom, and the Chorus Men were going to be playable in Super Smash Bros. 4. This means that Shulb is single-handedly responsible for some of the greatest flame wars GameFAQs has ever seen. What a dick.
Relationship to Shulk and Shulp unknown at the moment.